Google India is now offering a new Program for Indians who are smart and techie along with NIIT in the form of a Advance Online Advertising Program. Under this program the service would be available from 5th October 2010 at 17 centres of NIIT India where in anyone who is a graduate in any stream with 2 years of experience can apply for the program.
Program Highlights :
- Learn how to maximize your brand’s visibility on SEM.
- Acquire the capability to assess the effectiveness of your online marketing plans.
- Understand basics of AdWords and Online Advertising.
- Acquire hands-on experience of running a campaign with pre-allotted advertising budget.
- Understand CPC (Cost-per-click) and CPM (Cost-per-impression) advertising models.
- Master the art of optimizing campaigns.
- Basic understanding of other Online Advertising products.
- Acquire joint Google NIIT Imperia Certification.
This means that anyone who is looking for more professional experience and idea on the Google Adwords Program can get into this course which is set at a time frame of 4 months and would be offered once a week.
The whole program is planned into 11 Courses giving detailed information on each of the different important topics as listed below.
Course 1: Introduction to Online Advertising and AdWords
Course 2: AdWords Account and Campaign Basics
Course 3: AdWords Ad Formats
Course 4: Policies and Ad Quality Issues
Course 5: AdWords Targeting and Placement
Course 6: AdWords Bidding and Budgeting
Course 7: Optimizing Performance
Course 8: Display Advertising on the Google Display Network and Mobile Advertising
Course 9: Performance Monitoring and Conversion Tracking
Course 10: Overview of Local Business Listings and Maps
Course 11: Selling and Representing AdWords
Course 2: AdWords Account and Campaign Basics
Course 3: AdWords Ad Formats
Course 4: Policies and Ad Quality Issues
Course 5: AdWords Targeting and Placement
Course 6: AdWords Bidding and Budgeting
Course 7: Optimizing Performance
Course 8: Display Advertising on the Google Display Network and Mobile Advertising
Course 9: Performance Monitoring and Conversion Tracking
Course 10: Overview of Local Business Listings and Maps
Course 11: Selling and Representing AdWords
Faculty : Priyanka Kapuria is a training specialist with a diverse experience in product and services training. Priyanka has spent the last 3 years at Google and has served as an expert trainer to the company including the top brass of management.
Duration: Four months
Class Schedule: Thirteen classes shall be conducted once a week on Tuesday,
between 6:30 PM and 9:30 PM + Live Project in which the participants would be
provided marketing money to run their campaign
Class Schedule: Thirteen classes shall be conducted once a week on Tuesday,
between 6:30 PM and 9:30 PM + Live Project in which the participants would be
provided marketing money to run their campaign
Delivery: Through classes at NIIT Imperia Centre for Advanced Learning in your own city , using Synchronous Learning Technology platform.
Last Date of Application – September 21, 2010
Last Date of Registration – September 21, 2010
Program Commences – On or After October 5, 2010
Last Date of Registration – September 21, 2010
Program Commences – On or After October 5, 2010
Rs. 31,500 + Service Tax (currently 10.3%)
