Tuesday, 26 July 2011

Career in Advertising and Public relations – Courses & Scope

Advertising and Public relations career

Career in Advertising and Public relations are mostly relationship-building exercises that are practiced mainly for corporate brand advertising or promotion of products or building relationships with customers with high quality, premium organizations and so on.
 If you are an outstanding person and like meeting people from different place, public relations are the right choice for you. You must be willing to travel to different locations as part of the work and must also be present at conferences, interviews, parties, events and meetings held by your company. If you want to be successful in the career, then one needs to improve their communication and organization skills. This is a public oriented work and requires a constant touch with customers who supposed to have a neat personality, relevant knowledge is necessary in the management of public relations and also in advertising management
To apply for several post in this sector. Flexibility is another very important quality that one must have.  You can have chosen of career with several public relations agencies and advertising companies at various positions. there are many specialized courses which are available in this field both in national and international institutes, such as Diploma in Public Relations and Corporate Communication, Bachelor of Mass Communication, Graduate Diploma in Advertising and Public Relations, PG Diploma in Public Relations and Advertising, Bachelor Mass communication, Post-Graduate Diploma in Communication Management and Graduate Program in Public Relations and Event Management. Fresh graduates are absorbed as partners entry level public relations and go on to become public relations managers, senior management and so on according to their performance.
Building a career in advertising is quite difficult. If you are looking to work in advertising agency then you must have the ability to work under pressure. When a campaign is successful you share the glory or similarly when a campaign fails you partially responsible for that. But when you love your work, these things hardly matters. Well it’s not necessary for the creative minds to have a unique idea. But On the other hand an idea cannot be equally attractive to all. When one works with an advertising company, then he will realize that even a simple print ad goes under several revisions and changes before it is approved. If you feel to make Career in Advertising and Public relations a lot of employment opportunities exist in the field of corporate travel and tourism, hospitality, banking and hotel sector. Careers available include advertising executive, advertising manager, sales manager, public relations executive, manager of public relations and marketing communications manager.

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