Fashion Merchandising is an art of blending your skill in fashion and business
. You should be way ahead of others and develop the required strategy to know the pulse of the market and also the prospective customers, to become a good fashion merchandiser. You will both be a businessman and a fashion expert. You should have a critical mind to the developments in the fashion industry and have the adaptable nature to the changing trends.
As a fashion merchandiser you are required to have proper connection between the contemporary fashion and the customers. To be able to do this you have to be regular at the fashion shows, should be able to analyze the fashion trends, and should be able to manage the retail outlets, should set your store properly with the necessary displays and pay attention to market your merchandise through advertisements. If you are catering to a set type of customers, you should know the taste of your customer and stock the merchandise accordingly. You should be informative to your customers and should not loose your cool to the criticisms of your customers. You have to decide the age group of the customers to whom you are offering your products and stock your merchandise accordingly. You have to decide about the class of customers visiting your outlet. If you are expecting only male customers the range of merchandise will be different from that of ladies fashion merchandise. It is true of the other side also. Also decide the range of the fashion products you want to offer to your customers. You may go in for the complete range including the foot wear, jewelry, accessories, hats, belts, hand bags and wallets or restrict yourself to fashion apparels.
To do the above tasks, you should have the ability to forecast the fashion trends, have a thorough knowledge of the fashion industry and should be able to solve any problem that may crop up in your day to day dealings. Your communication with your suppliers and customers is of paramount importance. So, try to be courteous and informative to your customers, so that your out let will get a free advertisement from your customers by word of mouth.
