Mass communications is a contemporary field of academic study. It is a study that revolves around the numerous means of mass communication that have been developed over time.
These different means of mass communication are the essential tools for relaying information to the public. The idea of being able to communicate a single message to large proportions of the population gave birth to the concept of mass communication.Mass communications is then the study of mass media. Mass media on the other hand includes all types of mediums used to convey all sorts of information. These mediums range from newspapers to magazines and television to radio etc. An individual trained in the field has the chance to build a career for himself in the news media industry, publishing industry or the public relations departments of various companies as well as jobs in research institutes.
The mass communication awakening in India
In recent years the Indians have realized the importance of mass communication and the need to capitalize on the use of the various means of mass communication. As a result we find the country blooming with tons of mass communication units in the form of TV channels, newspaper agencies and advertising firms etc.
The media has a huge impact on the lives people today. Those days are long gone when the media was something only used by a select few. Today we find that people from all walks of life have some sort of interaction with the different means of mass communication. The media gives the common man a chance to speak out about the problems that he has to face.
Taking mass communications as a career option
Let there be no doubt about the fact that the mass communication industry offers a plethora of career opportunities in India. It is however important to understand what to expect from this particular industry both in terms of what it has to offer and what you will be required to do.
The mass communications sector offers a wide array of choices for individuals. There are various institutions providing different kinds of mass communications courses in India. Your options range from Public relations, journalism, and cinematography to advertising etc. You should choose the appropriate course that will equip you with the technical expertise of the field that you are interested in.
The National Institute of Creative Communication (NICC) is one of the leading institutes offering courses in mass communications. The courses in the field include a B.A program which is an internationally recognized degree. You can further your specialization by taking a Professional Specialty degree. You have various choices ranging from retail design advertising, industrial design, product design, illustration etc.
Other than the above mentioned institute you will find every state in India to have a decent university offering courses in mass communications. It is however advised to check for the standing of the particular institute that you want to
