Public Relation Courses

The public relations department forms the back bone of commercial activity today. Basically it revolves around promotion with the motive of developing goodwill for an individual or an organization. An organization is related to internal and external members of the public in various ways. Through Public Relations an organization seeks to maintain a mutually beneficial relation with the concerned parties.

The Public Relations department monitors and evaluates the attitudes of the internal as well as the external public. Just to make it clear the internal public is the workforce whereas the external public includes the stakeholders, consumers, suppliers, the government and the media.

The job of the public relations officer is to ensure that a smooth two way flow of communication is maintained amongst the employer organization and its employees. The Public Relations department is a branch of marketing which is of immense importance in today’s times of intense competition.

Timely communications made by the public relations officer are the key to getting an organization out of internal crisis. The developing of house journals which are used in order to maintain contact with the public is also prepared by the public relations department.

Learning Public Relation skills in India

Given the importance of the public relations department for an organization the Indian education sector has developed courses in the particular field in order to prepare a skilled work force. The courses conducted on Public Relations are either diplomas or post graduate diplomas.

Generally students that have managed to complete their graduation preferably in social sciences or humanities are eligible to apply for these courses. Some institutes even offer short term courses on the subject. There are certain institutes that have even developed a two years master’s degree course in the field.

Some of these courses require individuals to take an entrance test prior to being selected for the course. Others grant admission totally on merit. Some of the leading institutes offering these courses are:

Xavier Institute of communication in Mumbai
Makhanlal Chaturvedi National University of Journalism in Bhopal
Indian Institute of Mass Communication in New Delhi
Symbiosis institute of Mass communication in Pune
School of Broadcasting and Communication in Mumbai
Mudra Institute of communication in Ahmedabad

Making it big in the Public Relations department

Let there be no doubt about the fact that the Public Relations departments in most organizations are desperately seeking for trained individuals in the field. The demand far outstrips the supply at this time which gives an individual the sure shot opportunity for a job.

The ideal man for the department needs to have excellent communication skills and an analytical mind. These qualities should be coupled with patience, resilience, courage and of course excellent organizational skills as well. The Public Relations courses gear up the individual with all the requirements for this field.

Where to look for a job as a Public Relations Official

India offers a plethora of opportunities for students trained in Public Relations. Both the public and private sectors along with banks, consultancy firms, hospitals, hotels, and tourist agencies require the services of Public Relations officials.

Similarly those who are good at their jobs will find plenty of opportunities in foreign lands as well. There are special PR agencies operating in foreign lands that recruit trained individuals from India. Hence we find this field to be an excellent choice in today’s times.