Okay, so you and your team of people have the required technical expertise to create a product that, you think, can bring about a revolution in the market.
Your skilled presentation team has given the product an attractive appearance. But, have you given a thought to this: after putting in so much of effort to create this marvelous piece, if you were to discover that it had no customers, what would you do? Enter your team of sales and marketing professionals-people with the required skill to publicize your product in the market, and to ensure that it is in the eyes of the masses until it makes an impression. Don’t they sound impressive?
The profession of sales and marketing comes among the most coveted jobs. This is one kind of skill every company needs: to know the needs of their customers, to get their products the required attention, and to assess the capabilities and market value of a product, and is something that would always be in demand, and all the more in the financial recession. The profession rewards people according to their skill set, and there are no limits to your flight if you are in a marketing job.
The nature of a sales and marketing job is quite challenging. There are deadlines to meet, and there is always the interesting problem of finding a market for an out-of-demand product. Personal qualities like intelligence, enthusiasm, creativity, and planning, interpersonal skills are an added advantage, but there is definitely no short-cut to the top, and you’ll have to work your way step by step.
Marketing jobs mainly include:
- Strategizing and managing the product
- Creation of new products based on market research
- Communicating with the consumers
Sales jobs include:
- Managing accounts
- Development of sales ideas
- Customer Service
A marketing and sales job is a whole bunch of jobs mixed together: you’ve got to have the right contacts, you’ve got to know the latest technology, and you’ve got to be aware of the latest developments in your field. If all this sounds like your cup of tea, then go ahead, and choose this career.
