Art direction is a field which has wide range of opportunities in various fields which are all directly related with art. This field’s popularity is mainly due to media.
Americans and Indians are those who are mostly dragged towards television, movies, music, etc. which was revealed in a research worldwide. So it’s possible to find more number of jobs in art field which are offering some service to media directly. It’s better to start your career as an employee in some ad agencies because it will help you to know the basics in this field. You have to work for a particular company and gain knowledge about the field in depth and after that you can start your own ad consultancy or even ad agency in ten years.
Today television channels are earning a lot in publishing ads and they are concentrating more on innovative ways to cover the viewers. So if you want to become an advertisement agencies art director then your job will be challenging and needs you to be talented. So don’t think that everyone can do this and they won’t give you (ad agency) contracts if you didn’t prove yourself. You have to perform well in small projects first and then move on too bigger ones.
Definitely these kinds of jobs are available in plenty around the globe and are not being targeted by many people, so if you are really interested in doing a job of this nature then you can really get it but all you need to do is to get this job in a country that is more dependent on media. These kinds of jobs are not similar to that of other professions since it’s not Government supported or it’s not like a professional job to get a regular income. Being an art director you need to know about the market trends, your team value and all.
The major benefit of being an art director is that you can move between various fields that are supporting art, for example consider you’re working in film making and your job makes you boring then you can make yourself in to advertising market, because advertising field is not much different from film making, since they work on similar ideas. You have to get in touch with the various systems and techniques which supports art field since you need to be up to date with the current technologies or else you will loose your job because the competition for this particular profession is of that kind. Surveys report that art director jobs are available in plenty in India and East Asian countries, since media is the major entertainment in these countries. You can also start your job in countries where population is more, but also the country should be economically stable and has got great interest in media like China. Art direction job is definitely the most wonderful job because you have to express things it can be a drawing, a short movie, an advertisement, etc, keep in mind that “A picture is worth of thousand words”
